Famous French brands: Diptyque
Step into any stylish home. and you’re likely to spot – or smell – at least one product from French fragrance house, diptyque. Founded in 1961 by trois amis créatifs*, the iconic marque* is a world-renowned purveyor of high-end perfumes, bodycare and home fragrance products. Including, of course, those heavenly bougies parfumées* (an ideal cadeau de Nöel*, if you still have some stockings to fill!).
However, it was fabric, not fragrance, that inspired Christiane Gautrot, Desmond Knox-Leet and Yves Coueslant to set up a bazaar at the bohemian end of the Boulevard Saint-Germain, Paris. Here, the interior designer, painter and set designer sold their own textile designs alongside Indian incense holders, German paper lanterns and other exotic objets* from their travels.
The diptyque website explains…
The meaning behind the name? A reference to the store’s façade.
In 1963, the trio had the prescience to launch their first scented candles, followed in 1968 by a unisex fragrance, L’Eau*. According to The Perfume Society, “Soon, diptyque was scenting all the smartest homes in Paris and beyond – creating the trend for scented candles that we’re still obsessed with today, and carving out an identity with its so-chic iconic black lettering on a spot-it-at-30-paces oval label.”
Intéressé(e)*? Decouvrez* the range and read more about the popular perfumer – en français* or in English.
*three creative friends | *brand | *scented candles | *Christmas gift | *objects |*water | *interested | *discover | *in French